Do you want to create opportunities with a personal brand?

A personal brand is what people say about you when you are not in the room.

It is also the grativas you have when you enter that same room.

It is more than the conscious and intentional effort to create and influence public perception. Personal branding is positioning yourself as an authority in your industry. It elevating your credibility. It is how you are differentiating yourself from the colleague next to you. All this to ultimately advance your career, network, making a larger impact to your industry and creating your own opportunities.

Your personal brand should be about being authentic, showing up consistently and empowering yourself and others.

Believe it or not, but you already have a personal brand (of sorts) which you have been building overtime. Take a look at your feedback from PDPs over the years, what do you notice? Both good and bad.

‘Good communicator?’ ‘Often doubts herself?’ – It has been there right in front of you all this time. Is it what you expected? Is it good, great, excellent or needs improvements? Does it give you opportunities or is it hindering you?

Coffee and Magazine from unsplash.com
Image from unsplashed.com – I also use this on my LinkedIn.

In Your Words

Working on YOU, well, it is an ongoing process of developing and maintaining a reputation. But first you need a foundation.

Whereas some self-help practices focus on self-improvement, personal branding defines success within your career.

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want (and need) the world to see. It is the telling of your story. Sharing your narrative. And, the impression people gain from your reputation.

The key to your professional success as it revolves around how you present yourself. It gives you the chance to emphasise your strengths and passions to help set you apart from everyone else and make sure that people see you in the way you want them to see you. It also helps people to feel as if they know you better which helps to increase your trustworthiness (even if they have not even met you in person).

ACE Personal Brand

Being authentic matters. Although a great place to start is by doing research, reviewing how others show up to the world. It is important that you uncover your own overarching personal brand and image! Aim to get the big-picture clarity on who you truly are and where you would like to be.

Underlying consistency is the secret behind creating a successful personal brand. Consistently showing up at work, online and with friends will start to build that ‘what people say when you are not in the room.’

Empowering yourself will create the opportunities. Once you know who are, where you are going and what people say – be ready for the opportunities that will be coming your way.

Dior image. From unsplash.com
Image from unsplashed.com

In conclusion, this is about your reputation. Each interaction you have with others has the opportunity to create a memorable experience, teaching them what they can expect from you. When you’re consistent in delivering those experiences, you build a strong reputation. Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities. Your brand becomes your personal calling card—a unique promise of value; a distinct and authentic representation of you. In building your personal brand, you will define your individuality, maximise your strengths and manage your choices now to create future opportunities.

10 questions to get you started

  1. What are my values?
  2. List of strengths?
  3. What are the things I am interested in?
  4. Why should someone hire me?
  5. Where do I need to approve on?
  6. What object could I use to give a visual to my meaning?
  7. What other brands do I like? Why?
  8. What brands do I hate? Why?
  9. If someone looked at your LinkedIn page, what would they know about you?
  10. Does how you dress mirror who you are?

ACE Personal Brand Coaching Programme

Together, we will uncover your true personal brand, reveal your goals and create an authentic, consistent and empowering personal, powerful, purposeful brand!

The programme is designed to help you uncover your overarching personal brand and image! The aim is to get the big-picture clarity on who you truly are and where you would like to be, so we can build a strong and powerful ACE Personal Brand.