The demand in the coaching industry has grown in recent years and continues to do so. With the recent stir The Guardian article “Online job coaches ‘are exploiting the unemployed during pandemic’” has caused, it has made me think more about the coaching industry.

The coaching industry is not yet regulated.

Which, unlike other helping professions such as the Nursing and Midwifery Council (NMC) regulates nurses, midwives and nursing associates. And The UKCP is the leading professional body for the education, training, accreditation and regulation of psychotherapists and psychotherapeutic counsellors.

A regulatory body is responsible for formulating and enforcing laws that protect the safety of patients/clients and set basic quality standards.

The coaching industry, in a way does have a regulation (of sorts) via International Coaching Federation (ICF). After 25 years, the ICF has evolved to become the hub for all things coaching. They are a membership organisation for trained professional coaches. And are seen as the gold-standard in the industry.

In addition, there is also EMCC and AC.

Yet, there is still a way to go.

Why is it a problem?

Many people call themselves coaches. Yet, some have never been trained by a credentialed coach and course.

This is a concern.


a) Due to the lack of regulation the quality of coaching will vary. This also means, the results will vary too.

b) In addition, as we have seen in The Guardian article, the lack of regulation is now giving the coaching profession a bad name as well as a poor reputation.

c) What is MOST alarming is exploitation of clients. Charging clients ridiculous amounts of money for uneducated coaching which doesn’t give sustainable results.

However, coaching is transformational & crucial to development.

The ICF defines coaching as ‘partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.’

Moreover, Coaching is a conversation. What makes the conversation different is the impact it has on the person being coached. An effective coaching session challenges, guides and encourages. And aids client understanding, learning, behaviour and progression.

Coaching is:⠀

  • Working collaboratively at the same pace.
  • Conversations with purpose.⠀
  • Breaking new ground which can be challenging yet encourages a deeper conversation (& outcome). ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Coaching can:⠀

  • Go deep.
  • Identify possibilities.
  • Change the way you think (e.g. remove limiting beliefs that could be holding you back). ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Coaching is not: Mentoring, Counselling, Training, Management and Consulting. These are very different things.

When looking for a coach, here is what you need to know.

Be prepared to interview a number of professional coaches. Review their background and experience. Check out their qualifications. A good starting point is to identify whether the coach has been accredited by the International Coaching Federation (ICF), EMCC or AC.

In addition to this, don’t be shy in asking for testimonials. Reviewing their LinkedIn pages and checking out other social media profiles like Instagram, Facebook and Twitter. You can also ask to see proof of insurance and even look them up on Companies House.

If you can’t afford the programme or feel you are being pressured into signing up – the coach isn’t for you.

Furthermore, when looking for a coach, use this checklist:

  1. Qualifications.
  2. Testimonial.
  3. Affordability.
  4. Insurance.
  5. Authentic Social Media Presence.

I am currently undertaking a Professional Coaching Diploma with Full Circle Global. Specialising in Career Development, Full Circle Global are approved by the International Coaching Federation (ICF) as a training provider.

With this qualification, I became a member of the ICF Gold Standard Coaching Body, where I am working towards gaining ACC level accreditation.

In addition, I also have a Neuro Linguistic Programming (NLP) Practitioner & Coaching qualification accredited by NLP Association of Excellence. Additionally, I have a Cognitive Behaviour Therapy (CBT) diploma which was awarded by Renaissance Therapy.

Find out more about me HERE