The leadership language you use can really set you apart from others. Fact.

NB: Ok, full disclosure, I am not suggesting you swallow a directory and start using vocabulary that isn’t authentically you. However it is time to get out of your comfort zone and start using leadership language in your everyday.

Being able to articulate yourself with leadership language, is not only a powerful tool, it will also give you a sense of authority and build respect among your peers and direct reports.

Leadership Language How To’s

When working on your skill, approach your leadership language and style by:

  1. Being clear when answering. People seek certainty and clarity.  
  2. Using positive, future-oriented language. 
  3. Expressing vision in your language.
  4. Speaking with Courage.
  5. Showing integrity and empathy.
  6. Asking others for their input.

When looking for strong and powerful leadership words it’s best to keep them simple. I found that most articles and books suggest to use clear, concise and simple words. That way you will never confuse your audience. This is also an inclusive way to communicate with the people you work with thus, in turn, to build respect. Here are some of the words I pulled out which you can use day to day, in interviews and action.


  • Achieve
  • Determine
  • Observe
  • Improve
  • Implement
  • Advise
  • Coach
  • Simplified
  • Effect
  • Provide
  • Generate
  • Detailed
  • Validate
  • Established
  • Drive
  • Listen
  • Support
  • Modell
  • Calculated
  • Praised
  • Success
  • Value
  • Change
  • Influence
  • Produce
  • Increase
  • Deliver
  • Communicate
  • Collaborate
  • Persuaded

There are certain changes in language that will make a major difference on how you lead. Such as:

Get used to just saying “thank you” to others without lots of qualifiers. This also goes for apologising for being late to a meetings too! Stop over apologising.

Start by reframing some of answers “Here’s something to think about” rather than “This is what I want.”

Invoke a coaching style:

  • “What do you think will work” instead of the negative – “It’ll never happen.”
  • “How can I help” instead of “Just do it my way.”
  • “What do you think we should do?” rather than “Here’s how I see it…”
  • “What do you mean feeling frustrated?” instead of “Frustrated? We all are, just keep you head down…”

Moreover, There are a number of great books that can help you with your leadership language and persona:


The secret to leadership language are the three C’s: clarity, confidence and connection.

It’s a skill you can easily implement, which will make your career shine.

I read that it can take about three months to get the basics under your belt to become comfortable with leadership language that makes a difference. Don’t delay, start today!