Am I crazy? A year of not buying any new clothes, shoes or bags?

Is this a challenge that I can do? Is it really me?

I wonder how much money I could save?

No, seriously, am I crazy? 🙈 I love shopping, clothes and fashion. It’s my sport. My hobby!

These were the questions and thoughts that kept spinning around and around in my head. 💁‍♀️

After recording and re-listening to the Fashion episode on the Speak Female Podcast™ it inspired me to have a look at my wardrobe and my shopping habits. I wasn’t surprised to find that I had some clothes with labels still on them. The same item twice, thrice and quadruple. Some items purchased on a whim and never worn. And worst still, I actually do only wear 20% of my clothes 80% of the time. (source: here).

I was shocked, surprised and actually rather anxious. However at the same time, I felt rather fortunate to have such wonderful items from Maje, Burberry, Tory Burch to Zara, Next and SHEIN (Ok don’t @ me about that one).


I can’t believe I am typing this. But I literally don’t need anything new. I went into London last weekend and I went into all my usual shops and I genuinely didn’t need anything.

Ok, I am slightly lying 🤥. The only stable that was missing was a pair of wide leg trousers which I found in Maje. They are black, and made from recycled polyester. (See below, click image for details, you will be redirected to Maje)

Wide belted trousers : Trousers & Jeans color Black

Aside from having a full wardrobe, I am really concerned about our planet. In my early teens and into my 20’s I use to purchase a lot of fast fashion. Primark, New Look, Matalan… they were my go-tos. I didn’t have a lot of money or confidence. So buying something new always made me feel better. And I have always loved fashion… But at what impact?

Did you know:

  • “Clothing production is the third biggest manufacturing industry after the automotive and technology industries. Textile production contributes more to climate change than international aviation and shipping combined” (House of Common Environmental Audit Committee, 2019)
  • “More than $500 billion of value is lost every year due to clothing underutilization and the lack of recycling” (Ellen MacArthur Foundation, 2017)
  • “Fast fashion brands use open-loop production cycles that pollute water and land” (The New York Times, 2019)
  • “The fashion industry is responsible for 8% of carbon emissions” (UN Environment, 2019)
  • “By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change.”

Read more (hard hitting) facts here: Good on you

I have that plastic straw guilt. I do everything in the household to recycle, upcycle and reduce our plastic waste. So why don’t I think broader? As a coach I am trained to have an open mindset, so why not put it into practice in my personal life.

And also, I really do wonder how much money I could save in a year and wonder what I could put that towards? ⬇


The Best Vintage Chanel Bags to Collect Now | Handbags and Accessories |  Sotheby's

The rules of not buying any new clothes, shoes & bags

The challenge really is to not buy anything new or used (I am also a Vintage, Vinted, Ebay shopper) clothes, shoes or bags for an entire year. Simple.

What classifies as clothes, shoes and bags:

  • Dresses
  • Tops
  • Trousers
  • Jeans
  • T-shirts
  • Shirts
  • Skirts
  • Vests
  • Underwear (yes, underwear).

Basically anything you wear on the body. Heck this even means accessories like necklaces, bangles and watches

  • Sandals
  • Pumps
  • Trainers
  • Boots

Anything that goes on the feet. Even Socks!

NO MORE NEW BAGS. I have enough. Seriously!

The only caveat is IF for some reason I am out and about and have a mishap like ripped clothing or a broken shoe and it really is an emergency e.g. I can’t get home to change. I can purchase something.

Seems fair right?

Keeping accountable

I thought I would blog each month about my experience. Share a few outfits. My challenges. And how much I have saved. This all to keep me honest. I promise I will confess if I have a slip up!

I also have told my nearest about my challenge. So they can keep me accountable too.


Starting today… 1st December 2021 until December 2022!

Wish me luck. I think I am going to need it!…



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The challenge is complete