Brand it like Beyoncé

Brand it like Beyoncé

“Listen” – Few single names can capture attention like Beyoncé.

She went from being in a girl group (Destiny’s Child) to slaying the super bowl halftime shows, dropping some of the most iconic Pop/R’n’B albums of the last two decade and most recently becoming the face for Tiffany & Co wearing $33 Million (!!) diamond, she’s officially gone from being an icon to being an inspiration.

She’s more than an artist. She’s a brand – and she works her personal brand to a strategic advantage.

And… You can too! Here are six personal branding ideas you can put into place and create a “Formation” of your own personal brand.

1. Bey Intentional

Have you ever notice how little you hear from Beyoncé in the media? That’s because she rarely speaks out in public unless she has something important to say.

Only speak/post about valuable, relevant, and engaging information. Your credibility will “Rise up” and you will establish yourself as an industry source to be respected. Like Beyoncé, let your successes do the talking for you. You don’t need to tell the world every little thing you do. When people come to you for information, they don’t have to wade through nonsense to find the “Green light.”

2. (“Say my) Name”

Beyoncé, Oprah, Obama, Rihanna, Kardashians… Instantly recognisable. What does your name say about you? The most easiest thing you can do first is google your name incognito.(Windows, Linux, or Chrome OS: Press Ctrl + Shift + n. Mac: Press ⌘ + Shift + n.)

Is it what you expected?

To “Upgrade U” start to implement improvements by:

  • Writing articles for online magazines and LinkedIn articles.
  • Tidy up your socials: Lock down and download your personal Facebook, Instagram (etc) profiles especially if they have “Irreplaceable” images and content you don’t want to lose but also don’t really want any other eyes to see.

3. Collaborations

“Lift off” with building your tribe. Beyoncé has achieved great success with collaborations. From her husband Jay-Z to Shakira, Megan the Stallion and Sean Paul. If you look into this into more detail – names like Shakira were pretty big back in 2007. Was this on purpose?

How can other people in your industry help you? Who do you need to collab with to grow your brand? > Start by attending networking events and researching on LinkedIn to find your tribe.

4. Being Authentic Matters

Beyoncé is not “Sorry” for being herself. I don’t think there has even been a time where I have thought ‘oh, no. What are you doing?’ – She knows her niche, she knows her skills and she knows who she is.

Side note: Although a great place to start is by doing research, reviewing how others show up to the world. It is important that you uncover your own overarching personal brand and image!

You are who you are. Not who you are trying to be.

Aim to get the big-picture clarity on who you truly are and where you would like to be. Start by answering these 5 questions:

  1. What are your values?
  2. What are your strengths?
  3. What are the things you are interested in?
  4. Where do you need to do improve on?
  5. What object could you use to give a visual to your meaning? (Start a vision board)

5. Turn your struggles into strengths

If you don’t know, Jay Z cheated on Beyoncé which was why her album ‘Lemonade’ was made.

Making the most out of a bad situation, she turned the experience into music. She also taught her fans a great lesson: No struggle = No strengths + No success.

Take time going through your areas you would like to improve, times you have made mistakes and when things haven’t gone to plan. Ask yourself:

  • What are you learning?
  • What would you do differently?
  • What will turn this around?

6. Adapt, Grow and Sustain

Beyoncé hasn’t stayed the same but has kept her authenticity. If her mindset was just focused on being in a girl group, then would she be the the Queen Bey that we know today? The answer is probably “No, no, no.”

If you stall out and become stale – you are not adapting or growing which isn’t sustainable. So…Keep learning, collaborating, being curious and keep moving “Forward.”

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Personal Brands that inspired me

Personal Brands that inspired me

It has been said that success is often built on strong personal branding — because it immediately tells us who a person is, where they have been, their skills and where they are going. Personal branding isn’t limited to those in the public eye… As a leader it is more important than ever to start to develop your personal brand and make it work for you.

Here are 3 Personal Brands that have inspired me!

Richard Branson

Richard Branson is one of the most successful business leaders of our time. As the founder of the Virgin Group, Branson has achieved great success in his business ventures over the course of his career. During this time, he has also managed to develop a powerful reputation for himself. Branson is known for the great lengths he has taken towards generating publicity for the Virgin brand. He also has a reputation for being a sincere and accommodating person. Branson has been protective of the rights of reporters during a crisis. Additionally, he also travels to the site of airline issues in order to comfort passengers and express gratitude to his staff. Over the course of his career, Branson has managed to build a personal brand that portrays him as a fun-loving yet caring individual. While he has received criticism in the past, his success far outweighs his failures.

Beyoncé

You can’t deny that Beyoncé is a master in personal branding. She stuck exactly to her brand throughout her career and built it into one of the most dependable and trustworthy personas in the music industry. She grew her personal brand identity from girl band sex symbol to powerhouse feminist. As she grew so did her personal brand. Beyoncé takes her fans on a journey and stands up for what is right…. whilst living her values.

Read my Brand it like Beyoncé article here:

https://www.linkedin.com/pulse/brand-like-beyonc%25C3%25A9-lucy-grimwade/

O, The Oprah Magazine - Oprah.com | O the oprah magazine, Oprah, Oprah  winfrey

Oprah

“Oprah Winfrey and her brand Oprah have a net worth of $2.6 billion. The Oprah Winfrey Show was a household name that inspired and helped millions of viewers to live their lives to the fullest. Not many would have predicted the rise of a woman of color when white men dominated the TV industry, but after successfully running for 25 years (it came to a close in 2011), her show still remains the highest-rated daytime talk show in American TV history.

Oprah didn’t conform to the norms of a what being a TV host entailed and won her audience over with her authenticity, honesty, and genuineness. Through her show, she helped many people open up and share their stories, and she did the same. Her ‘Book Club’ (in the show), launched many authors and helped them become bestsellers. She also went on to successfully launch O: The Oprah Magazine and is a dedicated activist for children’s rights. Oprah was awarded the nation’s highest civilian honor, the Presidential Medal of Freedom by then President Barack Obama in 2013.

Personal Branding Message: Oprah Winfrey’s personal brand is being authentic and true to oneself and her viewers. She has been able to engage with and capture audience interest with real, inspiring stories from people her audience could connect with.

Creating a realistic brand persona and portraying who you are will help you cultivate and maintain a strong brand image in the long run. Apart from being true to your audience, your brand value lies in how you can motivate others and make their lives better.” – https://www.martechadvisor.com/articles/social-media-marketing-2/personal-branding-examples-from-six-women-on-the-world-stage/


Personal Brand: Magic Formula Inside

Personal Brand: Magic Formula Inside

When you hear the term ‘personal brand’ – do you freeze like a rabbit in headlights? Who? What? Me? Branding?

Yep. I get it, I used to, too.

Personal branding just freaked me out. It seemed like a lot of work. I mean A LOT OF WORK. And, jee it was going to get deep.

Questions like ‘who even am I?’ started to creep into my mind.

Yes, it is work. Yes, it can go deep. But heck, it is so worth it.

In this article, discover what it means to have a personal brand, how to use it and where to take it.

How will you use your personal brand to elevate your career?

Personal brand – Let’s break it down.

⚡A personal brand is what people say about you when you are not in the room.

⚡It is also the gravitas you have when you enter that same room.

⚡It is more than the conscious and intentional effort to create and influence public perception.

⚡Personal branding is positioning yourself as an authority in your industry.

⚡It is elevating your credibility.

⚡It is how you are differentiating yourself from the colleague next to you.

All this to ultimately advances your career, network, making a larger impact to your industry and creating your own opportunities.

Your personal brand should be about being authentic, showing up consistently and empowering yourself and others. (More on that later.)

Believe it or not, but you already have a personal brand (of sorts) which you have been building overtime. Take a look at your feedback from PDPs over the years, what do you notice? Both good and bad.

‘Good communicator?’ ‘Often doubts themself?’ – It has been there right in front of you all this time. Is it what you expected? Is it good, great, excellent or needs improvements? Does it give you opportunities or is it hindering you?

But why?

Working on YOU, well, it is an ongoing process of developing and maintaining a reputation.

But first you need a foundation.

Whereas some self-help practices focus on self-improvement, personal branding work defines success within your career (as well as life in general).

Listen, your personal brand is how you promote yourself. And don’t cringe at the term ‘promote yourself’ – I see you.

It is the unique cocktail mix of

🍸skills,

🍸experience,

🍸and personality

That you want (and need) the world to see.

It is the telling of your story.

Sharing your narrative.

And, the impression people gain from your presence.

🔑This is also the key to your professional success as it revolves around how you present yourself.

It gives you the chance to emphasise your strengths and passions to help set you apart from everyone else and make sure that people see you in the way you want them to see you. It also helps people to feel as if they know you better which helps to increase your trustworthiness (even if they have not even met you in person).

That’s why!

I like to call it an AACE personal brand

Being authentic matters.

I’ll repeat that. Being. Authentic. Matters.

Although a great place to start is by doing research, reviewing how others show up to the world. It is important that you uncover your own overarching personal brand and image! Aim to get the big-picture clarity on who you truly are and where you would like to be.

Be the authority in your field. To achieve this, make sure you are well informed. Talk about what you know. Write articles, network and be brave.

Underlying consistency is the secret behind creating a successful personal brand. Consistently showing up at work, online and with friends will start to build that ‘what people say when you are not in the room.’

Empowering yourself will create the opportunities. Once you know who are, where you are going and what people say – be ready for the opportunities that will be coming your way.

So, what else?

Each interaction you have with others has the opportunity to create a memorable experience, teaching them what they can expect from you.

When you’re consistent in delivering those experiences, you build a strong reputation. Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities.

Your personal brand becomes your personal calling card—a unique promise of value; a distinct and authentic representation of you. In building your personal brand, you will define your individuality, maximise your strengths and manage your choices now to create future opportunities.

10 questions to get you started on your personal

  1. What are your values?
  2. Create a list of strengths?
  3. What are the things you are interested in?
  4. Why should someone hire you?
  5. Where do you need to do improve on?
  6. What object could you use to give a visual to your meaning? (Start a vision board)
  7. What other brands do I like? Why?
  8. What brands do I hate? Why?
  9. If someone looked at your LinkedIn page, what would they know about you?
  10. Does how you dress mirror who you are?

Online resources

Personal Brand Speak Female

PWC Branding Work Books

Coaching

16 Personalities

Pinterest

Book shelf

Kubi Springer – I am my Brand

Vex King – Good Vibes, Good Life

How I can help you

Email coaching@lucygrimwade.com quoting ‘PB’ to receive your FREE pack to uncover your true personal brand.

The pack will help you to reveal your goals and create an authentic, authority, consistent and empowering personal purposeful brand! 

What are you waiting for?

I am waiting for your email.