My personal brand story

My personal brand story

Behind every personal brand, there is a personal brand story.

On the outside, I know people see (I hope) a strong, independent, successful and kind woman. But that wasn’t always the case and I wasn’t always this comfortable and confident. After years of CBT, Counselling, Coaching and dedicating time to work on myself. I built LGC, carved a career path and living a good life. And…My personal brand is perhaps the strongest it has ever been.

Here’s the back (personal brand) story.

Personal Brand Story: Timeline

November 2021

As I sipped my Champagne, I felt delighted. It was my birthday and I was reflecting over the last 10 years – How did I get to this point? And, Oh Man, how I wished I had known some of this sooner. Over the course of the last 3 years I have created a mission, values, style and finally understood me!

🍾Mission: is support, guide and encourage people to be their most powerful versions of themselves.

⚡3 core values are justice, empathy, integrity.

🎉Freak factor: I am woman in tech. Thus I have lived experience as well as the top qualifications to deliver outstanding coaching and support.

📣Colours: Cool Summer. Greens, Pinks, Navys, Reds.

💁‍♀️More about me here.

July 2021

I landed my dream job at Virgin Media O2 – Working on Continual Improvements, whilst being part of a leadership team for both my role and the Women’s Network. As part of my role I also have dedicated time to coach team members. My line manager also knows about LGC, Speak Female Podcast and the keynote speaking – and guess what – encourages and supports me!

A different industry. But an industry and role that will aid my personal brand and strategy.

P.S: They held this role open for me and I was able to negotiate a great package.

3 Years

After a year at Harrods, I decided I didn’t want to extend my stay and ended up (after being pitched to) at Selfridges. This gave me another big pay rise. I started to see what my personal brand was all about. I was starting to see where I was going. There are things that I that didn’t sit right with me but I learnt a lot from my experience in high-end retail and have been so fortunate to have fantastic roles – The industry as whole didn’t align with my own values. (Which I only knew because of the coach I worked with and the work I was doing on and for myself).

4 years ago

With-in a year I had started CBT and started reading and educating myself around the mind and learning about myself. I had landed a fantastic opportunity working at Harrods with a significant pay increase. I still wasn’t 100%, but I was getting there. It whilst working at Harrods that I came up with the idea of a business and how I could help other women, like me, to become their most powerful versions of themselves.

5 Years ago

Time had progressed. But had I? I was now in a role that gave me some opportunity but the pay was poor. I was still pretty miserable. What was I doing? Where was I going? Why did I feel like a fraud? The feedback I received was almost a false positive – ‘don’t doubt yourself’ and ‘be more assertive.’ Where did I stand? Although now in a relationship, I still felt lonely and unsure where I was going. I might be smiling but hidden beneath was something pretty grey. I always covered up, whether a baggy top or a long-sleeved shirts, I was hiding. But from what? I knew I needed to make a change and started working on myself.

10 years ago

I was in Barcelona. Instead of drinking sangrias and enjoying myself – I felt miserable, consumed by stress and burnout. My face was puffy from the caffeine, alcohol and late nights. I was working 10+ hour days. Trying to get a head in my career. It was at this point I experience the gender pay gap. I was being paid at least 15K less than my male counterpart. I was miserable. Underpaid. Single. Lonely. I had no idea to who I was, am or going to be.

What I learned from my experience

Life lessons are sometimes hard to swallow but so needed for us to get better. Over the years, I haven’t always enjoyed my work. I struggled with finding the answers. And I put way too much pressure on myself. This is exactly why I created the PowHERful Personal Brand Programme – I don’t want you to take 10 years to get to where I am, when we could do all the foundation work in 6 months and then you have the rest of life to evolve.

I hope my story resonated with you.

About the Programme

Together, we can uncover your PowHERful Personal Brand, revealing your goals, creating an authentic, consistent and empowering personal purposeful brand!

The programme spans across 6 months.

1-2-1 session & a 15 minute check-in each month.

Workbooks include to help guide the journey.

Agenda:

⚡ Getting to know you: Who you were, who you are and who you are going to be: Creating a mission statement and understanding values.

⚡Themes and Elevator Pitch: How you introduce yourself, how you come across, uncover areas you may need to work on and … ‘What else questioning.’

⚡ Your Image: Finding the right colours, authentic styles, authority language and your persona & reputation.

⚡ LinkedIn & Social Media & Real life: How you are showing up to the virtual world & to your day to day life.

⚡ How to put your learnings into practice.

⚡ How to keep what you have gathered sustainable and scalable.

This programme is for you if:

🎉 You are looking to become more visible at work.

🎉 You are going for or just had a promotion.

🎉 You want to be recognised in your field.

🎉 You want to create opportunities for yourself.

🎉 You want to lead by example

🎉 You want to develop your self-awareness  

If you said yes to at least one of the above, then this programme is for you!

Results are in…

At the end of the programme the result are:

✨Clarity and self awareness

✨Professional progression steps

✨ Techniques/tools to use for life. 

Your investment 

£1,800. Payment Plans available. Cancel anytime. T&C’s Apply.

Sign up here

Personal Brands that inspired me

Personal Brands that inspired me

It has been said that success is often built on strong personal branding — because it immediately tells us who a person is, where they have been, their skills and where they are going. Personal branding isn’t limited to those in the public eye… As a leader it is more important than ever to start to develop your personal brand and make it work for you.

Here are 3 Personal Brands that have inspired me!

Richard Branson

Richard Branson is one of the most successful business leaders of our time. As the founder of the Virgin Group, Branson has achieved great success in his business ventures over the course of his career. During this time, he has also managed to develop a powerful reputation for himself. Branson is known for the great lengths he has taken towards generating publicity for the Virgin brand. He also has a reputation for being a sincere and accommodating person. Branson has been protective of the rights of reporters during a crisis. Additionally, he also travels to the site of airline issues in order to comfort passengers and express gratitude to his staff. Over the course of his career, Branson has managed to build a personal brand that portrays him as a fun-loving yet caring individual. While he has received criticism in the past, his success far outweighs his failures.

Beyoncé

You can’t deny that Beyoncé is a master in personal branding. She stuck exactly to her brand throughout her career and built it into one of the most dependable and trustworthy personas in the music industry. She grew her personal brand identity from girl band sex symbol to powerhouse feminist. As she grew so did her personal brand. Beyoncé takes her fans on a journey and stands up for what is right…. whilst living her values.

Read my Brand it like Beyoncé article here:

https://www.linkedin.com/pulse/brand-like-beyonc%25C3%25A9-lucy-grimwade/

O, The Oprah Magazine - Oprah.com | O the oprah magazine, Oprah, Oprah  winfrey

Oprah

“Oprah Winfrey and her brand Oprah have a net worth of $2.6 billion. The Oprah Winfrey Show was a household name that inspired and helped millions of viewers to live their lives to the fullest. Not many would have predicted the rise of a woman of color when white men dominated the TV industry, but after successfully running for 25 years (it came to a close in 2011), her show still remains the highest-rated daytime talk show in American TV history.

Oprah didn’t conform to the norms of a what being a TV host entailed and won her audience over with her authenticity, honesty, and genuineness. Through her show, she helped many people open up and share their stories, and she did the same. Her ‘Book Club’ (in the show), launched many authors and helped them become bestsellers. She also went on to successfully launch O: The Oprah Magazine and is a dedicated activist for children’s rights. Oprah was awarded the nation’s highest civilian honor, the Presidential Medal of Freedom by then President Barack Obama in 2013.

Personal Branding Message: Oprah Winfrey’s personal brand is being authentic and true to oneself and her viewers. She has been able to engage with and capture audience interest with real, inspiring stories from people her audience could connect with.

Creating a realistic brand persona and portraying who you are will help you cultivate and maintain a strong brand image in the long run. Apart from being true to your audience, your brand value lies in how you can motivate others and make their lives better.” – https://www.martechadvisor.com/articles/social-media-marketing-2/personal-branding-examples-from-six-women-on-the-world-stage/


Personal Brand: Magic Formula Inside

Personal Brand: Magic Formula Inside

When you hear the term ‘personal brand’ – do you freeze like a rabbit in headlights? Who? What? Me? Branding?

Yep. I get it, I used to, too.

Personal branding just freaked me out. It seemed like a lot of work. I mean A LOT OF WORK. And, jee it was going to get deep.

Questions like ‘who even am I?’ started to creep into my mind.

Yes, it is work. Yes, it can go deep. But heck, it is so worth it.

In this article, discover what it means to have a personal brand, how to use it and where to take it.

How will you use your personal brand to elevate your career?

Personal brand – Let’s break it down.

⚡A personal brand is what people say about you when you are not in the room.

⚡It is also the gravitas you have when you enter that same room.

⚡It is more than the conscious and intentional effort to create and influence public perception.

⚡Personal branding is positioning yourself as an authority in your industry.

⚡It is elevating your credibility.

⚡It is how you are differentiating yourself from the colleague next to you.

All this to ultimately advances your career, network, making a larger impact to your industry and creating your own opportunities.

Your personal brand should be about being authentic, showing up consistently and empowering yourself and others. (More on that later.)

Believe it or not, but you already have a personal brand (of sorts) which you have been building overtime. Take a look at your feedback from PDPs over the years, what do you notice? Both good and bad.

‘Good communicator?’ ‘Often doubts themself?’ – It has been there right in front of you all this time. Is it what you expected? Is it good, great, excellent or needs improvements? Does it give you opportunities or is it hindering you?

But why?

Working on YOU, well, it is an ongoing process of developing and maintaining a reputation.

But first you need a foundation.

Whereas some self-help practices focus on self-improvement, personal branding work defines success within your career (as well as life in general).

Listen, your personal brand is how you promote yourself. And don’t cringe at the term ‘promote yourself’ – I see you.

It is the unique cocktail mix of

🍸skills,

🍸experience,

🍸and personality

That you want (and need) the world to see.

It is the telling of your story.

Sharing your narrative.

And, the impression people gain from your presence.

🔑This is also the key to your professional success as it revolves around how you present yourself.

It gives you the chance to emphasise your strengths and passions to help set you apart from everyone else and make sure that people see you in the way you want them to see you. It also helps people to feel as if they know you better which helps to increase your trustworthiness (even if they have not even met you in person).

That’s why!

I like to call it an AACE personal brand

Being authentic matters.

I’ll repeat that. Being. Authentic. Matters.

Although a great place to start is by doing research, reviewing how others show up to the world. It is important that you uncover your own overarching personal brand and image! Aim to get the big-picture clarity on who you truly are and where you would like to be.

Be the authority in your field. To achieve this, make sure you are well informed. Talk about what you know. Write articles, network and be brave.

Underlying consistency is the secret behind creating a successful personal brand. Consistently showing up at work, online and with friends will start to build that ‘what people say when you are not in the room.’

Empowering yourself will create the opportunities. Once you know who are, where you are going and what people say – be ready for the opportunities that will be coming your way.

So, what else?

Each interaction you have with others has the opportunity to create a memorable experience, teaching them what they can expect from you.

When you’re consistent in delivering those experiences, you build a strong reputation. Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities.

Your personal brand becomes your personal calling card—a unique promise of value; a distinct and authentic representation of you. In building your personal brand, you will define your individuality, maximise your strengths and manage your choices now to create future opportunities.

10 questions to get you started on your personal

  1. What are your values?
  2. Create a list of strengths?
  3. What are the things you are interested in?
  4. Why should someone hire you?
  5. Where do you need to do improve on?
  6. What object could you use to give a visual to your meaning? (Start a vision board)
  7. What other brands do I like? Why?
  8. What brands do I hate? Why?
  9. If someone looked at your LinkedIn page, what would they know about you?
  10. Does how you dress mirror who you are?

Online resources

Personal Brand Speak Female

PWC Branding Work Books

Coaching

16 Personalities

Pinterest

Book shelf

Kubi Springer – I am my Brand

Vex King – Good Vibes, Good Life

How I can help you

Email coaching@lucygrimwade.com quoting ‘PB’ to receive your FREE pack to uncover your true personal brand.

The pack will help you to reveal your goals and create an authentic, authority, consistent and empowering personal purposeful brand! 

What are you waiting for?

I am waiting for your email.