personal branding

why just turn up when you can arrive?

Psst – Let me tell you a secret.

Personal branding isn’t about logos, making you famous, or getting you featured on the cover of <insert favourite magazine here>.

It’s about building relationships, building your reputation, finding your authentic self, and delivering your personal brand confidently to the world to make a powerful impact.

Don’t just turn up to world…Arrive. 

Make an impact. Be visible. Create opportunities.

Be bold. Be Powerful. Be you!

On this page you will find all things personal branding. From LinkedIn lives to Book recommendations. I like to call it, the one stop resource shop!


personal brand series

Join Lucy and her co-host Kim Gowing this Q2 to discover how to cultivate a personal brand profile. Topics include: Mission, vision, needs, interests, strengths, freak factors, opportunities, personal descriptors, personality attributes, goals, USP, audience, differentiation and personal brand statement.

top resources for personal branding 


I am my Brand by Kubi Springer

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.

“The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.”

Personal Branding for Dummies

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people’s perceptions. 


My personal brand story

Behind every personal brand, there is a personal brand story. On the outside, I know people see (I hope) a strong, independent, successful and kind woman. But that wasn't always the case and I wasn't always this comfortable and confident. After years of CBT,...

Personal Brands that inspired me

It has been said that success is often built on strong personal branding — because it immediately tells us who a person is, where they have been, their skills and where they are going. Personal branding isn't limited to those in the public eye... As a leader it is...

Personal Brand: Magic Formula Inside

When you hear the term ‘personal brand’ – do you freeze like a rabbit in headlights? Who? What? Me? Branding? Yep. I get it, I used to, too. Personal branding just freaked me out. It seemed like a lot of work. I mean A LOT OF WORK. And, jee it was going to get deep....