Resources.

personal branding
why just turn up when you can arrive?
Psst – Let me tell you a secret.
Personal branding isn’t about logos, making you famous, or getting you featured on the cover of <insert favourite magazine here>.
It’s about building relationships, building your reputation, finding your authentic self, and delivering your personal brand confidently to the world to make a powerful impact.
Don’t just turn up to world…Arrive.
Make an impact. Be visible. Create opportunities.
Be bold. Be Powerful. Be you!
On this page you will find all things personal branding. From LinkedIn lives to Book recommendations. I like to call it, the one stop resource shop!
personal brand series
Join Lucy and her co-host Kim Gowing this Q2 to discover how to cultivate a personal brand profile. Topics include: Mission, vision, needs, interests, strengths, freak factors, opportunities, personal descriptors, personality attributes, goals, USP, audience, differentiation and personal brand statement.

top resources for personal branding
books

I am my Brand by Kubi Springer
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
“The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.”

Personal Branding for Dummies
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people’s perceptions.
websites
Articles & Courses
- Future Learn: Personal Branding
- The Ultimate Guide
- Thinkific Personal Brand Guide
- Brand Yourself
- LinkedIn Learning, search personal branding
- Udemy
- UAL