It has been said that success is often built on strong personal branding — because it immediately tells us who a person is, where they have been, their skills and where they are going. Personal branding isn’t limited to those in the public eye… As a leader it is more important than ever to start to develop your personal brand and make it work for you.
Here are 3 Personal Brands that have inspired me!
Richard Branson is one of the most successful business leaders of our time. As the founder of the Virgin Group, Branson has achieved great success in his business ventures over the course of his career. During this time, he has also managed to develop a powerful reputation for himself. Branson is known for the great lengths he has taken towards generating publicity for the Virgin brand. He also has a reputation for being a sincere and accommodating person. Branson has been protective of the rights of reporters during a crisis. Additionally, he also travels to the site of airline issues in order to comfort passengers and express gratitude to his staff. Over the course of his career, Branson has managed to build a personal brand that portrays him as a fun-loving yet caring individual. While he has received criticism in the past, his success far outweighs his failures.
You can’t deny that Beyoncé is a master in personal branding. She stuck exactly to her brand throughout her career and built it into one of the most dependable and trustworthy personas in the music industry. She grew her personal brand identity from girl band sex symbol to powerhouse feminist. As she grew so did her personal brand. Beyoncé takes her fans on a journey and stands up for what is right…. whilst living her values.
Read my Brand it like Beyoncé article here:
“Oprah Winfrey and her brand Oprah have a net worth of $2.6 billion. The Oprah Winfrey Show was a household name that inspired and helped millions of viewers to live their lives to the fullest. Not many would have predicted the rise of a woman of color when white men dominated the TV industry, but after successfully running for 25 years (it came to a close in 2011), her show still remains the highest-rated daytime talk show in American TV history.
Oprah didn’t conform to the norms of a what being a TV host entailed and won her audience over with her authenticity, honesty, and genuineness. Through her show, she helped many people open up and share their stories, and she did the same. Her ‘Book Club’ (in the show), launched many authors and helped them become bestsellers. She also went on to successfully launch O: The Oprah Magazine and is a dedicated activist for children’s rights. Oprah was awarded the nation’s highest civilian honor, the Presidential Medal of Freedom by then President Barack Obama in 2013.
Personal Branding Message: Oprah Winfrey’s personal brand is being authentic and true to oneself and her viewers. She has been able to engage with and capture audience interest with real, inspiring stories from people her audience could connect with.
Creating a realistic brand persona and portraying who you are will help you cultivate and maintain a strong brand image in the long run. Apart from being true to your audience, your brand value lies in how you can motivate others and make their lives better.” – https://www.martechadvisor.com/articles/social-media-marketing-2/personal-branding-examples-from-six-women-on-the-world-stage/